All Worth It

This band, in one form or another, has existed for about 3 years.  The things that we have learned as a group about social media, marketing and publicity are pretty insane.  When we had our first show we played Silvie's in North Chicago and didn't even have a Facebook page or Facebook invite.  We printed little flyers and handed them out at the door ... yes, at the door.

Today if we want to book a show, we go through our promoter Paul Farahvar from Shoeshine Boy Productions, we create a Facebook invite, update Reverbnation, update Myspace, tweet, re-tweet, find the other bands on the bill and follow them, like them, etc.

As we move towards February 14, 2012 ... our band finds itself taking yet another enormous leap forward in our marketing efforts.  In order to prepare for our first full-length record release we have employed Krista Mettler of Skye Media and Ariel Hyatt of Ariel Publicity.  These two agencies have us lean, mean and focused on building our brand in an effective, fun and meaningful way.

The reason we do all of this work?  Because when we step up on stage, or close the door to the recording booth, we think about YOU GUYS!!!  When the curtains open and we see all of you yelling, pointing and getting excited we realize that all of our efforts to practice, market and promote our music culminates in getting to play for you ... and that time on stage is all worth it.